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How to Write a Children’s Book that Readers Will Love

Written by

Marcy Pusey

https://selfpublishing.com/author/marcypusey/

Published on

2019-11-08

How to Write a Children’s Book that Readers Will Love

If you’re wondering how to write a children’s book that readers will love, you’re not alone. One of the questions I get most from children’s writers is: “How do I know if my book is good?” 

You can be given all of the logistical steps, from A to Z, on how to publish a children’s book, but it doesn’t mean your final product is high quality. 

Maybe you follow the steps: write a story that’s 700 words or less, get it to fit on 28 pages, have a child-hero, decent illustrations, and you finally hit publish.

Then crickets

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Crickets, in this case, can represent two major problems: 1. You didn’t have a strong launch or market your book well or 2. It’s just not that great of a book. 


So how can you be sure that your book is the kind that readers will love?  

In this article, we’ll take a look at the steps to get started writing a high-quality children’s book that readers will love, no matter if you self-publish or traditionally publish.

Here are the steps on how to write a children’s book successfully:

  1. Step 1: Read children’s books
  2. Step 2: Be around children (your ideal reader)
  3. Step 3: Brainstorm a unique story to write
  4. Step 4: Write with your target audience in mind
  5. Step 5: Develop your writing craft
  6. Step 6: Develop your story’s characters 
  7. Step 7: Hire a children’s book editor
  8. Step 8: Invest in good children’s artwork 
  9. Step 9: Get an attractive children’s book cover & title
  10. Step 10: Infuse aread it again!” quality into your book

What makes a children’s book good?

If you’re learning how to write a children’s book, you need to start by defining the qualities of a good children’s book.

According to the Caldecott Medal, the much esteemed award for the most “distinguished American picture book for children,” a quality picture book is:

“…one that essentially provides the child with a visual experience. A picture book has a collective unity of story-line, theme, or concept, developed through the series of pictures of which the book is comprised… The book displays respect for children’s understandings, abilities, and appreciations.” 

I would add that “quality” children’s books also have the following elements: 

  1. They provide an emotional or thought-provoking experience for the reader
  2. They include multiple layers of meaning 
  3. They don’t patronize children or “dumb-down” the content
  4. They provide new insights, allow for a variety of responses, and challenge the reader’s thinking and feelings 
  5. They appeal to children and the “child” within their adults
  6. They have a great “Read it Again!” quality
  7. They display a perfect symbiosis of storytelling with the art and text

How to write a children’s book successfully in 10 steps

Now that we have an idea of what makes a children’s book “good,” it’s time to learn how to write a children’s book that incorporates the essential elements we identified above. 

By starting with these basics, you’ll start creating a solid foundation that builds up to a quality book for kids that will be enjoyed for years to come.

Are you ready to get started? 

Step 1: Read children’s books

Learning how to write a children’s book begins with reading many children’s books, through the eyes of an aspiring author.

Related: How to become an author

One of my favorite quotes on the craft of writing for children is from Stephen King. I know, right? Actually, Stephen King has also written a book for children! 

He says, “If you don’t have time to read, you don’t have the time (or the tools) to write.”

You have to read every children’s book you can get your hands on in order to know what’s selling, identify the qualities of great storytelling, and engaging with content you want to master. 

You can develop the art of storytelling for children for free just by spending time at your local library reading.

Here’s why you should read children’s books if you want to be a children’s book author:

  1. Familiarize yourself with what’s selling
  2. Understand how great stories handle storytelling, pacing, use of illustration in storytelling, character development, and all the rest
  3. Learn hands-on by personally engaging the content you hope to master. 

Step 2: Be around children (your ideal reader)

Kids are the best. If you don’t think so, you probably shouldn’t be writing for them. 

I love sitting in a room with my son and his friends while they play Apples to Apples. I secretly text their hilarious conversation to their moms and I quietly laugh-cry and try not to pee my pants. 

Kids say the best things, which is great for your research as an aspiring children’s book author. They’re often brutally honest, in good ways and challenging ways. And when they’re obviously not being honest, we have to stifle our laughter to discipline them. 

Hang out with a group of kids long enough and you’ll not only have a long list of new book ideas, but a really great sense of what tickles their humor, what gets them excited, and even how they respond to everyday obstacles. 

This will inform and strengthen any book you write.

Step 3: Come up with a good idea to write about

What makes a children’s book idea good? Children’s book can be silly, deep, inspiring, hilarious, zany, serious, and straight up weird. They can make you laugh, cry, gasp, squeal, giggle and guffaw. 

But just being silly, zany, deep, or inspiring is not enough to make a book great, let alone good. 

Drive your story with an unforgettable, relatable character or an emotionally-charged plot that keeps kids on the edge of their seat, and you’ll have an above-par book that kids love to read over and over. 

Where do these good ideas come from? 

Be an observer and you’ll find ideas everywhere! Record them so you don’t forget them. I have a list of hundreds of book ideas. Most of them are rubbish. At least four of them have become best-selling books that kids and their adults read regularly. You never know what gems will pop up when idea-spiration hits. 

Here are some places to find ideas for a children’s book:

  1. Fractured fairy tales: Take a commonly known myth or legend and retell it in a new and creative way. Think “The True Story of the Three Little Pigs” (as told by the wolf), Goldilocks and the Three Dinosaurs, or my very own book, Tercules. I took the legend of Hercules, combined him with a wild turkey chick, and voila. 
  1. Unlikely characters and settings: Speaking of Tercules, another great place to get ideas is by throwing together two very unlikely characters and dropping them in an unlikely setting. Shark versus Train is a great example of this. 
  1. Putting characters in child-like settings and circumstances: Some book ideas are life skills we want to teach our kids in creative ways. The Princess and the Potty worked magic with my daughter. Or Is Your Buffalo Ready for Kindergarten?, illustrated by my acquaintance, Daniel. Taking a unique character and putting them in the position of a child will help kids catch all sorts of great life skills. Or on a more serious note, my own Speranza’s Sweater: A Child’s Journey Through Foster Care and Adoption, gives children permission to experience the many conflicting feelings of adoption through the lens of Speranza. Jed Jurchenko also does this with his recent release, The Stormy Secret, helping kids navigate the safe places to share secrets imposed on them. 

Step 4: Write for your target audience

Everything about your book: your story idea, book layout, page count, number of illustrations, and depth of the plot depend on who you are writing for.

If you’re learning how to write a children’s book, then your target audience is…well, children, right?

While this is true, if you target your book at every child, you’re actually writing for no child. 

Kids won’t see themselves represented in a book that’s for everyone. A book that focuses on a particular group of kids will not only strike a chord with that group, but you’ll find other kids love it as well. 

Having a focus actually expands your book’s influence! This is true for any literature you write. Additionally, a picture book is most often read aloud by an adult, so they as the adult-reader and purchaser are part of your target audience as well. 

So how do you determine your target audience? Go back to the reason you’re writing for children. Is it to communicate a particular value? Is it to make your grandchildren proud of you? Is it to teach kids their colors or letters? Is it to make money as an author? Know your deep, heart-reason for why you want to write for kids. 

When you understand why you’re writing, think about who you are most likely to impact with your passion.

For example, much of my writing (for adults or for children) is about removing shame, restoring dignity, helping people to feel seen and valued. My target audience, then, are children who are internally questioning if they’re as “good” or “worthy” as the other kids around them. They feel insecure and inadequate. They feel different and small. They feel “too much” or “not enough.” They’re the precious under-dog. They are me when I was a kid.

Use these questions to help you write for your target audience: 

  1. Who are you writing for? Write your book for them, and don’t try to write for everyone. 
  2. Who is this book for? Spend time with those kids. Spend time with those adults. Get to know them. 
  3. Who are they on a deeper level? What are their hopes? Their fears? Their longings? Their questions? Their dreams? 

Write your book for your target readers. While other kids will read it and love it too, don’t miss this opportunity to know why you’re writing and to whom your writing. This is what writers of quality books do.

Step 5: Develop your writing craft

Writing for children is a form of art. It’s not something we should be flippant or careless about. 

We want to be good stewards of the influence we have with children through literature. They are our future! It’s our responsibility to be the best we can be as we encourage them to be people who work toward a better world. This means we need to learn how to write well. 

Quality picture book authors spend time learning. They attend conferences, workshops, participate in critique groups, read a ton, and take writing classes. They are sponges for strategies, tools, and personal feedback. They want to grow and improve. 

Here are specific examples of developing your craft to write a children’s book:

  • If you choose to write a book in rhyme, take the time to master meter, rhythm, and actual rhyming words or spare children of poorly written poetry and write in prose. 
  • If you’re working with a suspenseful plot, commit to making it well-structured, logical, with important values, and a timeless quality. Dedicate yourself to the best use of language and storytelling. 
  • If you’re driving the story with an unforgettable character, be devoted to consistency, believability, voice, and the transformation of their character. 

All quality children’s book writers work to improve their craft. You should, too! Opportunities to grow as a children’s writer exist on Udemy, Self Publishing School, Master Class, local colleges / universities, and organizations like the Society of Children’s Book Writers and Illustrators. 

If you’re interested in taking some online courses to learn how to write a children’s book or learn about kid-lit topics, check out these resources: 

Related: Self-Publishing Courses

Ready to learn how to fearlessly write an amazing novel?

Join Chandler Bolt from self-publishingschool.com at his FREE Webinar Training to learn how to live full time off of your fiction writing without compromising quality

Click here to sign up today

Step 6: Develop your characters 

Speaking of characters who hold a story together, quality writers often employ a memorable main character. 

When you’re learning how to write a children’s book, it’s important to focus on developing unforgettable characters. 

Related: Character Bio Template

Think Fancy Nancy or Olivia or Ferdinand or the Gruffalo or Peter Rabbit. If you’ve been around kid-lit long enough, these names immediately bring a personality, a distinction, and a story to mind. 

how to write a childrens book

Develop unforgettable characters…

Well-developed characters bring the quality of a book to the next level. The central character should be unforgettable, like the hungry, hungry caterpillar. 

Tips for developing children’s book characters:

  • Your readers should care about your central character by the end of the book, like we care for Piggy and Gerald by the end of any Elephant and Piggy book by Mo Willems. 
  • Characters should become your reader’s special friends, like Winnie the Pooh, Wilbur, or Ramona probably were for you. 
  • Characters should have distinct personalities that set them apart from other characters. They should be believable as they encounter obstacles in your story. They are flawed (aren’t we all?) and yet overcome a great many challenges (just like we do!). Think of each distinct character in Willy Wonka and the Chocolate Factory, the Chronicles of Narnia, or Charlotte’s Web
  • Characters should be relatable to your reader, however they’re depicted. Your central character can be an animal, a child, an object, even an old man… so long as they depict a child-like quality. We call this Anthropomorphism: assigning human traits to a non-human. Here are some examples of books that use each of these types of characters with child-like relatability. 
    • Is Your Buffalo Ready for Kindergarten by Audrey Vernick, Marathon Mouse by Amy Dixon, the Berenstain Bears books, and the “How Do Dinosaurs” series by Jane Yolen all utilize the personification of animals as central characters. The use of animals can help children generalize behavior and values without getting hung up on whether or not the main character shares their ethnicity or abilities. 
    • Cora Cooks Pancit by Dorina Lazo Gilmore and my own Weirdo and Willy are good examples of books that use a child as a central character. 
    • Thomas the Tank Engine by Reverend W. Awdry, The Day the Crayons Quit by Drew Daywalt and Oliver Jeffers, and The Bad Seed by Jory John and Pete Oswald all exemplify the use of objects with relatable qualities.
    • A Sick Day for Amos McGee by Philip C. and Erin E. Stead and The Little Old Lady Who Was Not Afraid of Anything by Linda D. Williams are wonderful examples of a book using older people to represent a child-like trait or ability. This approach is shied away from in the traditional industry, so you won’t find many of them. But when they’re done well, they’re incredible.

All of these books and characters immediately elicit a memory and a smile. Books that readers love have good, strong, memorable lead characters.

Step 7: Hire a children’s book editor

Your children’s book only has 1-1000 (max) words, so why do you need an editor? 

Believe it or not, a children’s book professional will give you feedback on the marketability of your book, the content of your book, and address any grammatical issues.

No matter how well you think you can manage perfection with so few words and pages, or understand a child’s brain, your set of eyes alone will never be sufficient for a perfect manuscript. I’m a seasoned writer and editor and I still don’t trust myself to catch every grammatical issue or plot hole. 

You definitely don’t want just any editor. Avoid editors who have no connection to the children’s industry. While they’re probably really great editors for adult books, the nuances of editing children’s books are significant. 

As a children’s editor, there are specific elements I pay attention to, that differ from editing books for adults. 

Here are some examples of what professional children’s book editors look for when editing:

  • Finds ways to condense the story to make each of the 1000 or fewer words as powerful and necessary as possible. Any word or scene that doesn’t move the immediate story forward is out of there. 
  • Dig for the use of story elements, such as hooks, tension and setting. These should be used in a much shorter space with fewer words and must  be perfect.
  • Considers the artwork in the children’s book. At least half of the storytelling belongs to the artwork. Is the author stepping on the artwork’s toes by being too descriptive? Too lengthy? Too… controlling?
  • Incorporates industry standards.  Is the central character (the child-figure) the hero of the story? Is the language active? Are the words showing versus telling

Invite a professional with strong experience in the children’s writing industry and credibility to back up their work to partner with you and your goal of making this book its best possible self. 

Consider the editor’s feedback and make any necessary changes. Stay true to your voice and your story while honoring the tradition of literature and writing quality books.

Step 8: Don’t skimp on the artwork 

I’m going to be really honest here. And while honesty isn’t a challenge for me, being brave to say what’s true when it might hurt someone’s feelings, is. But I’m going to say it anyway.

Just because you can draw or paint does not mean you should do the artwork for your book. It’s very likely not good enough

Don’t ask your friends who are too nice to tell you the truth. Ask a librarian or a children’s book store or the internet… show them your artwork and ask if it’s professional, publishing-quality illustration. If it’s not, and your goal is to sell the book, then…

Hire an illustrator. You can spend this time growing in your own illustration abilities for a future book. Being an artist is not the same as being an illustrator. 

Whew, I said it. Here’s the reality… learning how to write a children’s book means understanding that the book requires a perfect symbiosis of text and illustration in the storytelling. 

An effective children’s book illustrator knows: 

  • To be not only a good artist, but also a good marketer and book designer
  • What images attract children
  • Where the gutter of the book is and how to avoid it
  • The importance of white space for the text
  • How to tell a story with images, both to compliment your words and to develop the story even further
  • How to be your book’s life partner 

Just as you wouldn’t (hopefully) marry someone without careful thought and purpose, you shouldn’t marry your book off to any ‘ol artist, even if it’s you. Your book deserves the very best and this is what makes it a quality book. 

People will pick up a book because they love the artwork. They will also not pick up a book if they don’t. 

Parting words: About 1% of the authors I’ve seen illustrate their own books have done an incredible job. An author-illustrator I coached, Pam Fries, is one of them. Her book, Something’s Eating the Garden, is gorgeous. Most of her 80+ five-star average reviews talk about the quality of her hand-painted illustrations. I probably tried to talk her out of it. Or felt skeptical when she told me she was going to do it anyway (I hadn’t seen her artwork). And I’m so glad she did. If this is you, then by all means, illustrate your own book. I only ask that you make that decision with professional feedback.

Step 9: Get a catchy title and children’s book cover

Sometimes coming up with the title of your book is harder than writing the book. And that’s partly because the importance of a good title for your book’s success. 

After your potential buyer stops because the cover is so amazing it caught their eye, they’re going to read the title. If the title is lame, they’re going to keep walking. You have about three seconds to keep them engaged. (If they read the title and like it, they’re going to flip to the back to read the book description. Make sure it’s good!) 

Tips for crafting a children’s book author: 

  1. Make your title catchy and short. Definitely don’t give away the whole story with your title. Playful but slightly elusive. Clear but with a curiosity. 
  2. Make it memorable. 
  3. Make it specific to your book. It shouldn’t be so general that any number of other books could carry it without distinction. 
  4. Make it a title that only works with your book. 
  5. Read lots of children’s book titles and note the ones that stand out to you as clever or memorable. Use those as a model for your own title creation. 

Once you have a quality title, it’s time for a quality cover. Refer to my previous comments about illustration. Do not do your own unless you’ve been trained in marketing, design, and children’s books.

Hire someone to create a beautiful cover. They’re going to be thinking about what catches the eye of children and the interest of their adult with the wallet. Many illustrators are able to create quality covers but don’t assume.

That old saying, “Don’t judge a book by it’s cover?” Well, people do anyway, so let them judge yours as high-quality, professional, and exactly what they’re looking to put on their bookshelf. 

Step 10: Infuse a “Read it again!” quality

Finally, what makes readers love your book? It has that “Read it again!” feature. You know the one. It’s bedtime, you’re tired, they’re tired, and still they beg you to read it again. And honestly, you love it so much, you read it again. 

Not only does it feel good to be their read-again book of choice, but when you write a book at this level, you’re actually supporting their brain development! 

Studies have shown that repetition promotes healthy cognitive skill development. Writing a book they want to read over and over not only infuses them with the values you’ve encoded into the story, but supports their language development, memory, critical thinking, ability to analyze information, and social skill development. What we do is powerful. So let’s do it well.

Writing for children isn’t just about entertainment. We influence lives today for a healthier, more peaceful, more compassionate tomorrow. Think of the books that influenced you growing up. How they might still influence you. The books that carried you through hard times. The stories you just couldn’t put down or let go. 


When you write for children, you are changing the world today and tomorrow. Thank you for not taking that responsibility lightly by doing your research on how to write a children’s book that kids (and their adults) will love. 

What questions do you still have about learning how to write a children’s book? 

If you want to follow a proven self-publishing framework with one-on-one coaching by a bestselling author, consider a self-publishing course!

Ready to learn how to fearlessly write an amazing novel?

Join Chandler Bolt from self-publishingschool.com at his FREE Webinar Training to learn how to live full time off of your fiction writing without compromising quality

Click here to sign up today

Marcy Pusey

Marcy Pusey loves her family, exploring the world, reading, the ocean, and looking for castles to visit. She also loves sharing stories that encourage and inspire others. Marcy is a Certified Rehabilitation Counselor, speaker, Author Success Coach, and the best-selling author of 12 books for adults and for children. Learn more about her work, writing, and other resources here.
Marcy Pusey

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