In book publishing, there's no such thing as "build it and they will come" unless you already have a platform and an audience primed and ready to buy. For most authors, building a following takes time, and that’s why book marketing services are a critical part of the publishing process. The good news is that the self-publishing industry is...
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Marketing
A Guide to the Best Publishing Conferences
If you're on the hunt for the best publishing conference, you've come to the right place. Attending events is a great idea for networking as an author, but finding the right author conference isn't always easy. While there are a lot of events for writers across the world, author-focused events can help you accelerate your career....
Goodreads Author Program: What it Is & How to Set Up Your Author Page
If you are an author or aspiring author, you hopefully know about the Goodreads Author Program. This free program allows you to easily promote your books and interact with readers on the Goodreads platform. While using Amazon ads, hosting a book launch party, and learning how to get Amazon book reviews are each integral to your book's success,...
Amazon Display Ads 101: What You Need to Know
In November 2019, Amazon replaced its Amazon Product Ads with Sponsored Amazon Display Ads. These ads can play a pivotal role in growing your brand or helping you to achieve more sales through Amazon. Amazon display ads are wonderful Amazon ads for authors, as they can put your books front and center on the screens of potential readers. But...
How to Master Your Book Signing Event: 17 Pro Tips
Ready to promote your new book after your book launch? Then it’s time to host a book signing! A book signing is the perfect way to get your name out there and build excitement for your book. But how do you host one well? If it’s your first time with a signing event, or if you’ve had bad luck with them in the past, don’t worry. In this...
The Ultimate Profit Bootcamp: Level Up in 2024
How is your 2024 shaping up? Are you where you thought you would be? Do you still have the momentum you had at the beginning of January to make this year better? If not, don’t feel bad. It’s not your fault. You can’t act on good intentions without a road map, and a map is useless if you don’t have a yellow brick road to follow. No worries....
BookBub Review for Authors: A Complete Guide
Did you know that BookBub is currently Amazon’s #1 competition? Although both platforms vary from one another, BookBub is one self-publishing company that is taking the publishing world by storm. As an author, you’ve no doubt published (or are thinking of publishing) on Amazon KDP, the world's most widely-known book publishing platform for...
Amazon Book Marketing: How to Do Amazon Ads
Amazon book marketing can be the secret sauce behind book sales. For authors who self-publish and have full control over their marketing, using Amazon book ads may seem like an obvious choice. But actually succeeding at Amazon book marketing can feel daunting at best. That's what we're here to help you with today. Learning how to do Amazon...
What is BookTok? How to Join the Trend
What is BookTok? If you’ve wound up here, you’ve heard the term and are likely confused about what all the fuss is about. And that’s exactly what we are here to explain today. BookTok is HUGE in the literary world and is only continuing to gain traction. Whether you’re a writer or a reader, it’s important for you to understand what BookTok...
Amazon Book Reviews: How to Get Book Reviews on Amazon for Free
When it comes to Amazon book reviews, they are necessary to proactively market your book. There’s almost nothing as important as Amazon book reviews when it comes to generating consistent book sales month after month and creating an effective book marketing strategy. It’s not enough to publish your book and hope reviewers will find you. They...