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nonfiction Program

Market Your Book

The comprehensive path from published book to consistently climbing book sales.

You wrote the book. You published and launched it well…but now it’s hardly selling. The truth is that book marketing is a long-term process that’s specific to the product and its contents. This program is customized to help you sell more copies, grow your platform, and help you use a book to expand your business. 

What You Get with SelfPublishing.com’s nonfiction

Market Your Book

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Coaching

This is why we partner each aspiring author with a bestselling, experienced author as a personal coach to provide you with customized strategic support.

1-on-1 Coaching

Just because all authors have the same type of product, doesn’t mean that product will sell in the same way. Because each book is unique, so is the ideal buyer. Individualized coaching is necessary to understand how your audience will buy along with the specific tactics to promote your book. Whether it’s booking podcasts to speak at, building a webinar, running ads, or creating a Free + Shipping funnel, our coaches are here to provide strategic help.

Group Coaching

Have you ever heard the saying, “a rising tide lifts all boats?” We believe this is what happens when a group of writers come together to talk through their wins and challenges. Our weekly laser group coaching sessions are held on Zoom with Chandler Bolt, founder and CEO of SelfPublishing.com, and Sean Sumner, community manager at Self-Publishing School. Gain clarity in real-time from those who have been exactly where you are.

Daily Coaching Office Hours

Sometimes, you need an answer ASAP in this industry. Your time is precious and this process can be unpredictable. This program is designed to give you the support you need quickly and easily, which is why we give you 12 months of unlimited daily coaching. These group coaching calls are scheduled between 10 and 15 times per week and are always live on Zoom with a bestselling author coach facilitating. You’re welcome to drop in and ask (or answer!) questions as they come up.

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COMMUNITY

Our community is a vibrant group of bestselling and aspiring authors from more than 90 countries. Joining our community is a unique opportunity to tap into the collective wisdom of the group and network with other authors.

Exclusive Mastermind Community

For 12 months, you’ll have access to our private author mastermind community with direct access to more than 2,000 published authors. It’s a powerful resource for finding reliable writing partners, gathering helpful feedback on your cover or title, putting together a launch team, and getting book reviews. In a group like this, someone else has already been where you are, and they’re excited to help you through it if needed.

Writing Rooms

Our writing rooms give you the time, space, and accountability to WRITE. When you join the Zoom writing room, you’ll begin by setting your word count goal for the session along with everyone else. Then, you’ll mute yourself and get to work—with your camera either on or off. We’ll set the tone by playing relaxing music and then end the session by sharing our word counts with each other and even some wins or total progress.  

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Marketing Done-For-You

Successful book marketing starts with a great book. After that your goal is to get it into the hands of your ideal readers. We’re cutting through the clutter to help equip you with what are the most important tools and tactics to market your book successfully.

Book Promotion Websites

Partnering with book promotion websites is a powerful way to market your book to your ideal readers, but in an ever-growing industry like ours, finding the right ones can be challenging! As part of your launch, our team will research and pay for four book promotions on your behalf to market your book to upwards of 300,000+ potential readers who have opted in to hear about books in your genre.

90 Days of Social Media

Social media is one of the most impactful ways you can market your book, and yet it can be difficult to get started. What do you post? Will it attract the right followers? Will it actually help you sell books? Your coach will help you create a sustainable social media marketing strategy and our social media design team will create 30 custom posts for you to use during the first 90 days of your book launch. We’ll also help you schedule your posts in advance so you can set-it-and-forget-it but still reap the rewards!

“From the Publisher” Amazon A+ Content

Once you have driven people to your Amazon page with well set up SEO, a great digital marketing strategy, and a high quality cover that appeals to your ideal readers, it is now all about conversion. The biggest mistake most publishers and independent authors make is not utilizing A+ Content by Amazon. We handle 100% of the graphic design and setup to make you really stand out above the crowded Amazon landscape.

Top 50 PR Hitlist for Launch

It is critical that authors prioritize PR efforts while their book is new and trending. Unfortunately, finding opportunities that share your audience takes research, and most authors are unable to make the time in the midst of a busy book launch. Our research team will research 50 PR opportunities that share your audience, provide the contact information for booking, and even equip you with templates for your outreach.

$10K

INVESTMENT

Payment options available

How To Work With Us

This program is the best fit for non-fiction authors who have already published their book, and are not seeing the results they would like when it comes to sales. This program takes a comprehensive approach to growing your sales sustainably over time, building your online brand, and increase conversions to any backend offers or additional books you are selling. We require applicants to book a free, one-hour strategy call so we can both be sure this is the right program for you. Even if you don’t end up joining, this will be the best hour you’ve spent on your book and goals.

 

Who is this best for?

To ensure your success, let’s make sure the nonfiction Market Your Book program fits your needs.

You’re committed to writing and publishing your book within the next 12 months.

You’re ready to invest in yourself and your future and FINALLY make what you’re worth!

You are, or want to be, an entrepreneur, author, business builder, speaker, or influencer.

You believe a book is the fastest way to building and scaling a full-time income and business.

You want the best coaching and support from the top company in the industry!

Lives Changed Through Books

Books Change Lives. Our books change the lives of readers AND authors. Hear from authors just like you and take a glimpse into your future as an author.

How The Process Works With You

Step 1

Schedule a Call With Us

The application process kicks off with a free strategy call, which will help you discern if this program is a good fit for your specific needs. It will also clarify your goals and next steps for your book! No matter where you’re at on your author journey, this strategy call will accelerate your progress toward your goals. 

Step 2

Get Assigned to Your Coach

Once you’ve joined the program, you’ll be assigned to your bestselling author coach and hop on your Welcome Call to understand how you’ll get set up with the program. Your coach will then guide you through the writing and publishing process while pointing you to resources that will be helpful as they’re needed.

Step 3

Write Your Book

This is a huge milestone in the journey, and also one of the most difficult. But we’re here to help you get there by breaking down the process into manageable steps that are fun and enriching while providing direction in how to write your book so it’s high quality and speaking to the right readers. Your coach, writing rooms, and accountability check-ins will be there to support you hitting your word count goals so you make actual progress

Step 4

Get Your Cover Design & Book Formatted

Once your manuscript is finished and you receive it back from your editor, we’ll help you prepare it for publishing with a book cover that converts into sales and proper formatting so it’s easy (and visually pleasing) to read on any device. We want to ensure your book has its best chance of being discovered by your ideal readers, and professional production is key to that happening! 

Step 5

We’ll Upload Your Book & Details

Ready, set, publish! With our experts by your side, uploading your book and setting it up correctly in Amazon’s system really can be painless. We’ll take care of the details like categories, keywords, uploading the right cover for the right book formats, setting up your ISBN, all while leaving you with 100% control and ownership of your book and your hard-earned royalties. 

Step 6

Celebrate Your Published Book!

You’ve done it! You’ve reached the final milestone and actually published your book. Well done! As a community, we’ll celebrate your success and inspire other authors on the journey to keep going. We’ll also feature your book in our exclusive Author Books section and your story on our Success Stories page. And of course, we’ll be right here to celebrate every book you publish next. Because if our many multi-book authors are proof of anything, it’s that this publishing thing is addicting 😉 

How The Process Works With You

Step 1

Schedule a Call With Us

The application process kicks off with a free strategy call, which will help you discern if this program is a good fit for your specific needs. It will also clarify your goals and next steps for your book! No matter where you’re at on your author journey, this strategy call will accelerate your progress toward your goals. 

Step 2

Get Assigned to Your Coach

Once you’ve joined the program, you’ll be assigned to your bestselling author coach and hop on your Welcome Call to understand how you’ll get set up with the program. Your coach will then guide you through the writing and publishing process while pointing you to resources that will be helpful as they’re needed.

Step 3

Write Your Book

This is a huge milestone in the journey, and also one of the most difficult. But we’re here to help you get there by breaking down the process into manageable steps that are fun and enriching while providing direction in how to write your book so it’s of quality and speaking to the right readers. Your coach, writing rooms, and accountability check-ins will be there to support you hitting your word count goals so you make actual progress

Step 4

Get Your Cover Design & Book Formatted

Once your manuscript is finished and you receive it back from your editor, we’ll help you prepare it for publishing with a book cover that converts into sales and proper formatting so it’s easy (and visually pleasing) to read on any device. We want to ensure your book has its best chance of being discovered by your ideal readers, and professional production is key to that happening! 

Step 5

We’ll Upload Your Book & Details

Ready, set, publish! With our experts by your side, uploading your book and setting it up correctly in Amazon’s system really can be painless. We’ll take care of the details like categories, keywords, uploading the right cover for the right book formats, setting up your ISBN, all while leaving you with 100% control and ownership of your book and your hard-earned royalties. 

Step 6

Celebrate Your Published Book!

You’ve done it! You’ve reached the final milestone and actually published your book. Well done! As a community, we’ll celebrate your success and inspire other authors on the journey to keep going. We’ll also feature your book in our exclusive Author Books section and your story on our Success Stories page. And of course, we’ll be right here to celebrate every book you publish next. Because if our many multi-book authors are proof of anything, it’s that this publishing thing is addicting 😉 

Every Day a selfpublishing.com Author Publishes a Book.

Will You Be Next?

Not quite what you’re looking for?

Browse our other programs to help you write your book and market it effectively—or upgrade to our most popular Author Advantage Accelerator and do it all-in-one.

Write your book
Publish Your Book
Author Advantage Accelerator