If you missed last year’s The Game Has Changed event, you didn’t just skip a conference, you skipped a movement.
With insights from Tony Robbins, Dean Graziosi, Teri Ijeoma, Steven Bartlett, and more, this 3-day event gave attendees the tools to turn life experience into impact – and income.
Whether you’re a coach, creator, entrepreneur, or still finding your path, this immersive experience wasn’t just about learning, it was about changing lives.
https://thrive2025event.com/rsvp?source=sporganic&a=101204Missed it? Don’t worry. Here’s a powerful recap of what went down, plus what you can still take with you into your business journey today.
The big picture: What The Game Has Changed was all about
If you’ve ever wondered whether your life experience, skills, or passion could actually become a business, The Game Has Changed answered that question with a resounding “yes.”
At its core, The Game Has Changed was built for creators, coaches, experts, and aspiring entrepreneurs who are ready to turn what they know into what they do. The focus? The rapidly growing knowledge industry – a space where your insights, stories, and strategies can become valuable services or programs.
Whether you’re just getting started or looking to scale, the event was designed to give you clarity on what to offer, confidence in how to deliver it, and the tools to actually make it real.
“Your experience is your asset. Your knowledge is the product.”
– The Game Has Changed, Day 1
Who the event was for:
- Coaches, consultants, and creators looking to scale
- Aspiring entrepreneurs unsure where to start
- Everyday people with real-life experience and a desire to make an impact
- Professionals ready to leave unfulfilling jobs and step into purpose-driven work
What The Game Has Changed covered:
- Turning your experience into income: How to package your story, skillset, or career knowledge into a powerful offer.
- Leveraging digital tools: Social media, online courses, masterminds, coaching, and digital marketing strategies.
- Monetization with meaning: How to create products that not only sell, but serve.
- Confidence and clarity: How to break through imposter syndrome, ditch perfectionism, and take action.
- Authenticity and purpose: Why showing up as your real self is your biggest advantage in today’s market.
It’s not too late to learn from The Game Has Changed. Here is a breakdown of what was covered over the 3-day event, plus insights from the bonus day!
Day 1: You Are Enough, You Know Enough, Now Go All In
The first day of The Game Has Changed set the tone with one powerful message: you already have what it takes. If you’ve ever doubted whether you’re “ready” to start a business or share your knowledge, Day 1 was designed to eliminate that doubt for good.
Dean Graziosi: Find your most valuable asset
Dean Graziosi kicked off the day by helping attendees uncover the most overlooked but valuable asset – their own life experience. Whether it’s a skill you’ve mastered, a struggle you’ve overcome, or knowledge you’ve picked up along the way, that experience has value. And more importantly, it can be monetized ethically to help others.
He introduced the WHAT, HOW, and WHY framework of building a knowledge business:
- WHAT do you have to offer?
- HOW can you deliver it (course, coaching, mastermind, community)?
- WHY does this matter – to you and the people you want to serve?
Dean’s message was clear: you don’t need to be famous, have a massive audience, or be a top expert. You just need a heart to serve, a story to share, and a willingness to start.
Speaker Spotlight: Teri Ijeoma
Teri Ijeoma brought her story full circle – from a burned-out assistant principal to a seven-figure coach helping others build income through trading. She shared a step-by-step roadmap to exiting your current career by building a knowledge-based business on your own terms.
Her success wasn’t based on hype, it came from sharing what she knew, serving her community, and using her network and authenticity to build trust. Her story proved that real people, with real stories, can create real impact and financial freedom.
Tony Robbins: The framework for lasting change
Tony closed the day by tying it all together, introducing a transformational mindset framework to help you make the leap from where you are to where you want to be.
He emphasized that change isn’t just about learning, it’s about believing you’re enough, and then backing that belief with consistent, massive action. He pushed the audience to overcome limiting beliefs, tap into purpose, and take ownership of their transformation.
Key concepts from Day 1:
- You already have what it takes to start. You are enough.
- Define your Solution Statement – what problem you solve, for whom, and how.
- Choose the right delivery format that fits your strengths and your audience’s needs (course, coaching, mastermind, etc.)
- Leverage your network and build trust through authenticity and service.
Day 2: Making it REAL
After laying the foundation on Day 1, Day 2 was about taking real steps toward building your business and earning real income. Dean Graziosi called it “a year of coaching in one day,” and attendees left with tactical steps to turn ideas into action.
Dean broke down two powerful secrets for turning selling into service, helping you move past hesitation and into momentum.
Secret 1: How To Find The Exact Right People to Buy Your Product
Dean showed that you don’t need a huge audience to start – you just need the right one.
Start with your warm network: Friends, family, and acquaintances already know and trust you. They’re often your best first clients, supporters, and feedback loop.
Use social media the right way: Dean introduced the “3 I’s” method (Intrigue, Interact, and Invite) to help you connect authentically with followers and create engagement that leads to action.
Scale with ads (but not yet!): Once you have traction and clarity, paid ads can expand your reach. But first, master organic connections and messaging.
Secret 2: How To Get Your First Sale, Next Sale, and Consistent Sales
Dean revealed that sales become simple when you stop “pitching” and start serving. He shared how to:
- Focus on solving one clear problem for your audience
- Build an irresistible offer that gives people a clear outcome and a roadmap to get there
- Gain traction through repetition, refinement, and real-time feedback
Speaker Spotlight: Renee Marino
Renee Marino, Broadway actress turned communication coach, shared her story of turning personal challenges into a profitable business. With Dean, she unpacked how to:
- Identify your unique value and build a business around it
- Use authentic storytelling to build trust and emotional connection
- Grow a brand through consistent social engagement and community building
- Stay adaptable, keep learning, and be resilient through ups and downs
Her journey proved that your voice is your superpower, and using it with honesty and confidence is what sets you apart.
Speaker Spotlight: Steven Bartlett
Entrepreneur and podcast host Steven Bartlett brought a bold, fresh take on building a modern business:
- Authenticity wins: People don’t want polished perfection, they want real, raw, and relatable
- Social media is a megaphone – when used right, it builds trust and momentum
- Adaptability is essential: Stay curious, keep evolving, and don’t fear change
- Start where you are: Your story, your struggles, and your insights are enough to begin
Steven’s message reinforced a core theme: you already have everything you need to make your first move.
Key takeaways from Day 2
- Start with your warm network – the people who already trust you
- Use the “3 I’s” method on social: Intrigue, Interact, Invite
- Build offers that deliver outcomes, not just information
- Your story is a bridge – use it to create emotional connection
- Serve first, sell second – and sales will follow
- Keep learning, adapting, and showing up authentically
Day 3: Delivering Your Offer with Confidence and Creating Lasting Impact
Day 3 was all about stepping fully into your power to deliver your offer with unwavering confidence and create a lasting impact. Dean Graziosi and Tony Robbins provided the blueprint and mindset tools to help attendees stop settling and start making their vision real.
How to Deliver Your Offer with Confidence
- Believe in Your Offer: Cultivate deep belief in the value and transformative power of what you provide. Confidence convinces your audience that your offer is worth their investment.
- Understand Your Audience: Know their pain points and desires intimately. Tailor your message so your solution feels personal and impactful.
- Prepare and Practice: Rehearse your delivery to refine your message, anticipate questions, and present smoothly.
- Speak with Authenticity and Passion: Be genuine and passionate—sharing personal stories builds trust and connection.
- Engage Your Audience: Use storytelling, visuals, and interactive elements to keep people invested and involved.
- Overcome Fears and Doubts: Address common insecurities with mindset tools and strategies to maintain self-belief and poise.
Student Spotlight: Hui Hui Lek
From shy, introverted retailer with no social media presence to internationally recognized coach and influencer, Hui Hui’s story embodies transformation through persistence, authenticity, and continuous learning. Starting small with free lessons to friends, she built a six-figure coaching business impacting over 30,000 people worldwide. Hui Hui leveraged digital platforms and mentorship to overcome self-doubt and scale her purpose-driven business.
Speaker Spotlight: Trent Shelton
Former NFL player turned motivational speaker Trent Shelton shared a powerful message on personal empowerment and resilience. He urged attendees to:
- Own their choices and reject limiting labels
- Make intentional decisions daily to align with their vision
- Commit fully, even when it’s tough
- Trust their unique vision as their greatest strength
- Take action regardless of fear or excuses
- Recognize their impact extends beyond themselves to others
Trent’s story is a testament to overcoming external and internal barriers to fulfill one’s potential.
Speaker Spotlight: Nicole Burke
Nicole Burke, founder of Gardenary, inspired attendees with her journey of turning passion into profit. A homeschooling mom, Nicole built a thriving business teaching people to grow their own food, reaching over 35,000 people through authentic social media engagement. She emphasized:
- Starting small and being consistent
- Leveraging social media to build trust and community
- Showing up authentically every day
- Taking massive action despite fear or doubts
Nicole’s story highlights how passion combined with persistence can create meaningful success.
Tony Robbins on Cultivating an Unstoppable Mindset
Tony shared critical mindset strategies to power your journey:
- Adopt the right mindset to turn challenges into opportunities
- Use gratitude, visualization, and affirmations to condition positivity
- Identify and overcome limiting beliefs holding you back
- Manage your emotional state for focus and motivation
- Commit to massive, consistent action
- Build resilience and adaptability to persist through setbacks
Key takeaways from Day 3
- Believe deeply in your offer and its impact
- Know your audience inside out and tailor your delivery
- Prepare thoroughly and practice with passion and authenticity
- Engage and connect using storytelling and interactive tools
- Face fears head-on with a powerful mindset
- Take massive, consistent action fueled by resilience
- Your unique story and vision are your greatest assets
Day 4 | BONUS DAY: Accessing Clarity and Confidence to Make It Real
The Bonus Day focused on providing extra motivation, practical strategies, and mindset tools to help you break through mental barriers and take bold, confident action using everything learned throughout the event. The goal: help you fully leverage the Mastermind Business System and turn your vision into reality.
Dean Graziosi’s 10 strategies in 10 minutes
Leverage Resourcefulness
Success depends more on creativity and adaptability than just having resources.
Embrace Faith Over Fear
Replace doubts with unshakable self-belief.
Prioritize ROI Over COI
Weigh the Return on Investment more than the Cost of Inaction.
Invest in Yourself
Focus spending on personal growth, not just expenses.
Say No to Say Yes
Remove distractions to focus on what truly matters.
Commit, Even When Inconvenient
Dedicate yourself to long-term goals despite short-term challenges.
Schedule for Success
Block time intentionally for your highest priorities.
Amplify Your Positive Voice
Tune into empowering inner dialogue instead of doubt.
Overcome First Step Fear
Recognize that the initial action is hardest but vital for momentum.
Cultivate Unshakable Certainty
Build belief in yourself stronger than any outside skepticism.
Heather Monahan: Confidence expert & author
Heather shared a powerful message on embracing fear, owning your story, and turning setbacks into comebacks.
- Embrace Fear: Step into fear rather than avoid it; it’s often a gateway to breakthroughs.
- Own Your Story: Be authentic and vulnerable – your real story connects and builds trust.
- Leverage Setbacks: Use failures as springboards for growth.
- Invest in Yourself: Continuous learning and self-investment are keys to success.
- Take Bold Actions: Don’t wait for perfect timing – move decisively.
- Build Confidence: Practice affirmations, positive self-talk, and surround yourself with supporters.
Heather’s session was a reminder that resilience and self-belief fuel extraordinary growth.
Jim Kwik: Brain expert & accelerated learning guru
Jim inspired participants with strategies to unlock brain potential, optimize learning, and overcome mental blocks.
- Overcoming Struggles: From learning disabilities to brain optimization expert.
- Mindset Shift: View problems as puzzles, unlocking curiosity and creativity.
- Learning as a Superpower: Develop memory, focus, and reading speed.
- Start Small & Be Consistent: Small daily steps lead to big results.
- Embrace Your Superpowers: Recognize and cultivate your unique strengths.
- Power of Reading: Reading fuels transformation and growth.
- Regret vs. Fear: Fear is scary, but regret from inaction is worse.
- Community & Mentorship: Leverage support systems for growth.
Jim’s session blended personal story and science-backed tips, empowering everyone to take action and grow smarter every day.
Final thoughts: Empowered, inspired & equipped for your journey ahead
After four transformative days packed with insights from world-renowned mentors, you stand at a pivotal moment. You now possess more than just information, you have clarity, confidence, and actionable strategies to overcome the mental barriers that may have held you back before.
Success is not a one-time event; it is a continuous journey fueled by learning, resilience, and unwavering commitment. The lessons shared by these extraordinary leaders remind us that achieving our dreams requires consistent effort, adaptability, and the courage to push through discomfort and doubt.
Dean’s powerful call to action echoes throughout the event:
“Take massive, determined action to achieve your dreams.”
This isn’t just motivational rhetoric – it’s a blueprint for transformation. The game has indeed changed. The landscape of entrepreneurship is evolving, and the tools you’ve gained here are designed to help you navigate this new terrain with confidence and purpose.
Now, it’s your turn. The stage is set, the knowledge is yours, and the opportunity to step into your greatness is within reach. Whether you’re launching a business, scaling your influence, or simply striving to live a more fulfilled life, remember that lasting impact comes from bold decisions and persistent action.
You don’t have to settle for anything less than the vision you hold for your life. The path forward might have challenges, but with the mindset and strategies you’ve acquired, you’re equipped to face them head-on.
So, take that first step. Make your vision real. And most importantly, keep moving forward – because the game has changed, and now it’s your turn to change the world.