Let’s talk about Amazon marketing services for authors.
Few will argue that Amazon is the behemoth of all online retailers. After more than thirty decades of selling books and everything else under the sun, the company has built up a lot of retail muscle. It shows in their sales and the growing number of sellers that have come to depend on Amazon for its reach.
According to Statista, in April 2023, Amazon had over 2.2 billion visitors to its website. This isn’t a yearly website visitor count. It’s 1, 2, 3…30! That’s a lot of people. Of course, everyone wasn’t there to buy books, but having access to that kind of traffic is what author dreams are made of.
The problem
It’s one thing to have your book listed on a site that’s become a household name, but a completely different beast when it comes to getting that same book noticed.
There’s a low barrier to entry when it comes to publishing a book on the Amazon website and the Amazon KDP platform makes the process super simple. This means that almost anyone can publish a book on the website. How do you swim through a sea of books? You’d never be able to scroll fast enough.
As the number of books listed on Amazon continues to skyrocket, there are more books for website visitors to wade through to find yours. If your book is somewhere at the bottom of the pile, it may never make it to the surface where customers are hanging out.
The solution
Marketing directly to Amazon visitors puts your book in front of your ideal readers and increases your chances of increasing book sales. The good news is that as the self-publishing market grows, more companies are specializing in services geared toward helping independent authors succeed. There are many companies that focus primarily on Amazon marketing services for authors. It’s this specialized group that will focus on in this article.
Why Amazon marketing services are needed
Self-publishing well takes a strong strategy. This includes deciding on your budget early on and how involved you want to be in the process. DIY’ing your way through the minefield of Amazon marketing can work well if you have the time to learn the ins and outs and best practices. Many authors have done a superior job marketing on their own and have the sales numbers to prove it.
If you don’t have the extra time or desire to learn Amazon marketing, then hiring a team of professionals to handle it for you can be a smart use of your publishing budget. Trial and error can be costly, but working with a team of professionals can help mitigate the risk.
Below I’ve listed 15 companies that offer Amazon marketing services for authors. They cover a wide range of budgets and service offerings. Some charge a flat fee while others have payment structures that require a quote. Both options are worth considering to find the best match for your needs.
15 Amazon marketing services for authors
1. Amazon Book Publications
Type: Self-Publisher
Market: General
Cost: Request a quote
Services:
- Traditional and digital PR
- Social media promotions
- Email campaigns
2. Amazon Pro Publishing
Type: Self-Publisher
Market: General
Cost: Request quote
Services:
- social media marketing
- email marketing
- book launch planning
- book reviews
- book tours
3. AMZ Marketing Hub
Type: Amazon Account Marketers
Market: General
Cost: Request quote
Services:
- Strategy development
- Target audience research
- Amazon SEO
- Book launch and post launch promotion
4. Coriolis
Type: Book Publicity and Literary Services
Market: General
Cost: Request a quote
Services:
- Integrated Book Marketing and PR campaign design
- Book trailer production
- Creating a custom press kit for your book
- Targeted outreach (media, guest blogging, social media, galley
- Planning your book launch event locally or digitally
- Scheduling interviews
- Getting you book reviews
- Earning you blog mentions, bylines, and opportunities for expert commentary
- Book advertising in niche outlets and on social media
- Book marketing and pay-per-click campaigns on Facebook, Google Adwords, etc.
- Submitting your book to awards and for inclusion on lists
- Creating a list of other authors to serve as your publicity partners and contacting them for cross-promotion
- Email list nurturing
5. Greenleaf Book Group
Type: Hybrid Publisher
Market: General
Cost: Submission process (Quote upon acceptance)
Services:
- Marketing for Industry and supply chain, genre, online, consumer, digital
- Consumer and trade reviews
- Strategies for content, book discoverability, and searchability
- Outreach to influencers and partners
- Book endorsement outreach
- Amazon optimization and advertising
- E-book promotion
- Book trailer and short video creation
- Audience targeting
- Author and expert branding
- Brand and logo creation
6. Izzard Ink
Type: Hybrid Publisher
Market: General
Cost: Various packages
Services:
- Mailing ARCs
- Targeted ads
- Media outreach
- Book Fair opportunities
- Amazon ads
- Book club outreach
- BookBub focused efforts
- Book reviews
7. Launch My Book
Market: General
Cost: Request a quote
Services:
- Branding and messaging
- Influencer campaigns
- Niche publicity
8. New Generation Publishing
Type: Self-Publisher
Market: General
Cost: £199/mo
Services:
- Amazon Advertising (book set-up)
- Multiple campaigns
- Keywords research
- Similar titles research
- Weekly campaign optimization
- Monthly reports
9. Publish Drive
Type: Aggregator (Distributor)
Market: General
Cost: Monthly plans starting at $16.99 ($14.99/mo annually)
Services: Amazon advertising (built-in tool)
10. Redemption Press
Type: Hybrid
Market: Christian
Cost: $1,800
Services:
- Keyword Optimization
- Category Optimization
- Amazon Ad Creation
- A/B ad copy testing for ads
- Amazon Ad moderation and optimization
- Marketing eBlast promotion week
- $100 that goes directly back into marketing
- One monthly phone call
- Email support
- Diagnostic Analysis w/ action items/recommendations
- Articles, presentations, and educational videos
11. Seacoast Press
Type: Self-Publisher
Cost: $9500
Services: Best Seller Package (full publishing and distribution package) that includes a full Amazon Best Seller list status.
12. Self-Publishing Review
Type: Book review and editorial services
Market: General
Cost: Packages starting at $229
Services:
- Verified Amazon book reviews
- Amazon ranking campaigns
- Amazon Bestseller campaigns
- Amazon Kindle sales boost campaigns
13. SelfPublishing.com
Type: Self-Publisher
Market: General
Cost: $30K
Services:
- custom book trailer
- amazon category + keyword selection
- guaranteed Amazon reviews from real readers
- ISBN number set up
- worldwide retail distribution
- optimized book listing
- Amazon ads
14. Talk+Tell
Type: Self-Publisher
Market: General
Cost: Request quote
Services: Talk+Tell offers a 3-tier service for book marketing and PR.
- Intensive Book Strategy development that you can use on your own
- Book Marketing and PR coaching that you can dial into weekly to help you market your book
- Book Marketing and PR Team that can take the reigns and handle marketing for you
15. The Book Publishing Pros
Type: Self-publishing
Market: General
Cost: Request a quote
Services:
- Market fit
- Marketing strategy
- Pre-launch promotion
- Book launch support
- Post-launch support
Selecting the right company
If you search on the internet for “best book marketing companies”, you’ll get pages and pages of results from companies promising they are the answer to your marketing woes. How do you know which one you should trust and which one you should run away from as fast as possible?
As with all things self-publishing, there are a lot of moving pieces and just as many players in the publishing game. Nothing is ever guaranteed. This includes author success; however, you can improve your chances by playing smart.
When looking for a marketing partner, ask yourself the following:
- Is their website clean and up-to-date?
- Are they specific in their description of services or is there a lot of publishing lingo, fluff, and filler?
- When you chat with them, does it feel like they are really listening to you or that they have memorized a script and are doing everything they can to upsell you on extra services you may not need?
- How long have they been in business? A beautiful website does not indicate experience.
- Do they offer case studies and customer testimonials?
- Does their About page and their brand story resonate with you? Are they the type of company you want to be aligned with?
- Do they offer educational resources on their website (e.g. blogs, courses, resources, etc) that demonstrate their expertise?
This is just a smattering of questions that should be at the forefront of your mind when you are selecting a book marketing company. Any other questions will naturally arise as you do your research and compare companies.
Articles like this one are merely guidelines to point you in the right direction, but they are not written in stone. Book publishing is moving at the speed of light, and what’s “in” can shift to what’s “out” quickly.
The great companies have staying power. You’ll see it in their brand, customer engagement, and their proven results will be evident.
Deciding to partner with book marketing professionals is a smart business decision, but before signing up, make sure you do your homework before signing on the dotted line.
Are you ready for the next step?