Sales professionals are constantly searching for a way to improve their performance—and maintain that improvement long-term. But how?
If you asked Wesleyne Whittaker, she’d tell you it’s all about you. Her work is grounded in the belief that sales performance is never just about activity or technique. It’s about what a salesperson believes is possible, what they believe they deserve, and what they believe will happen when they show up in the market.
You can’t grow good fruit from sick roots. When the roots are healthy, the results take care of themselves.
With over 15 years of experience, Wesleyne has worked with organizations across manufacturing, industrial, packaging, pharma, financial services, and customer experience-driven environments, helping teams increase execution, improve sales conversations, and create stronger alignment between sales leadership and the field.
Wesleyne is the creator of the BELIEF Selling™ framework, which connects belief, behavior, and execution to drive sustainable results.
She is also the author of The Sales Reset, a book built to help sales professionals rebuild confidence, strengthen skills, and create consistent performance from the inside out. Today, we’ll dig into that book and her methodology a bit more deeply.
Book Title: The Sales Reset: Forget the Script. Trust Yourself. Win Consistently.
Genre: Business, Sales, Professional Development
Website: transformedsales.com
Hey Wesleyne! Thanks for joining us. Let’s start with a brief overview of The Sales Reset.
Told through the lens of real-world field sales experiences and grounded in my personal journey from chemist to international sales leader, The Sales Reset walks readers through a mindset-first transformation to long-term sales success. The core message is simple but powerful: before we change what we do, we must change what we believe.
Each chapter unpacks a specific part of the sales process—like prospecting, discovery, demos, and negotiations—but it starts with the belief that keeps sellers stuck. Readers will see themselves in these pages as they navigate fears of rejection, pressure to perform, and the emotional rollercoaster of closing deals. Through stories, coaching prompts, and practical tools, they will learn how to reset their mindset and lead with confidence.
What inspired you to write this book?
I didn’t write The Sales Reset because I thought the world needed another sales book. I wrote it because I’ve spent years watching talented, hardworking salespeople struggle for reasons no one was naming. They were being trained on scripts, tactics, and tools, but no one was addressing what was happening underneath the surface. The self-doubt. The fear of rejection. The pressure to be perfect. The emotional burnout that makes even experienced salespeople start playing small. I lived it myself.
I came into sales as a former chemist, and I learned quickly that sales success isn’t just about knowing what to say. It’s about what you believe when it’s time to say it.
Over time, I started noticing something that changed the way I coached. The teams that “should’ve” been winning weren’t failing because they didn’t have enough training. They were failing because their belief systems were working against them. They didn’t trust themselves. They didn’t trust the process. They didn’t believe they could lead a high-stakes conversation without sounding pushy, awkward, or unqualified. And sales leaders were stuck trying to fix results by pushing harder on activity, when the real problem was happening underneath.
Over the last 15 years, I’ve worked with sales teams, sales leaders, and business owners across complex, relationship-driven industries, and I’ve seen the same pattern repeat. Sales performance is never just about skill. It’s about identity. It’s about confidence. It’s about the stories people carry into every call, every meeting, every proposal review, and every negotiation.
The Sales Reset was created to help sales professionals rebuild from the inside out. It’s a practical guide that connects mindset and execution, helping readers break through internal barriers, strengthen customer conversations, and build a sales approach that actually holds up in the real world.
I wrote this book for the salesperson who’s tired of feeling like they’re working hard but not getting the results they know they’re capable of. I wrote it for the sales leader who wants a stronger team, but doesn’t want to rely on quick fixes, pressure tactics, or short-term motivation. And I wrote it for the business owner who knows their company can’t grow until they become more confident and consistent in how they sell.
My goal is simple: to give people a reset that creates lasting confidence, consistent performance, and real transformation.
Why was now the right time for this message?
I decided to write this book when I realized the same patterns were showing up everywhere, no matter the company, the industry, or the level of experience. Talented people were working hard, but they were stuck. Not because they didn’t know what to do, but because they didn’t believe they could do it consistently.
And it hit even harder because I understood it personally. I know what it feels like to be capable and still second-guess yourself. To work hard and still feel inconsistent. To know what to do, but struggle to execute when the pressure is high. That’s when I knew I needed to put the work into a book. I wanted to create something people could return to again and again, something that helped them reset their mindset and rebuild their execution in a way that actually lasts.
Who absolutely must read your book?
The Sales Reset is for sales professionals, sales leaders, and business owners who are tired of working hard without seeing consistent results. It’s especially for people who know they’re capable, but feel stuck in cycles of second-guessing, inconsistency, and pressure to perform.
This book is for anyone selling in complex, relationship-driven environments who wants more than tactics.
It’s for those who want a mindset reset, stronger customer conversations, and a repeatable way to execute with confidence, clarity, and consistency.
What are the top 3 things someone will learn from reading your book?
- How to reset the mindset that drives sales performance.
Readers will learn how self-doubt, fear of rejection, perfectionism, and people-pleasing show up in everyday selling and quietly create inconsistent results. The book teaches how to identify those patterns, shift the belief behind them, and rebuild confidence in a way that feels real and sustainable.
- How to apply practical, customer-centered sales skills that move deals forward.
Readers will learn how to lead stronger discovery conversations, ask better questions, uncover real business problems, qualify opportunities with clarity, and stay in control of the process without relying on scripts or pressure tactics.
- How to build consistent execution through repeatable habits and a clear framework.
Readers will learn how to connect belief, behavior, and execution so results stop feeling random. Instead of relying on bursts of motivation, they’ll learn how to build discipline, stronger follow-through, and performance that holds up under pressure.
Did you have any special or specific ways to get the writing process complete?
The writing process for The Sales Reset was deeply intentional, but also far more tactical than most people expect. I didn’t want to write a book that sounded good but didn’t change anything. So I built it the same way I build transformation for teams. I started by paying attention to patterns. Over years of coaching and working alongside sales teams, I kept hearing the same struggles show up across industries, roles, and experience levels.
That’s when I knew this wasn’t a skill problem alone. It was a belief problem showing up through behavior and execution.
Once the structure was clear, I moved fast. I wrote the first draft in five days. After that, I spent the next two months refining it through a second draft. I blocked out time every week to write, edit, and ideate so the work stayed consistent and the message stayed sharp. Each section was designed to meet the reader where they are, challenge the belief that’s holding them back, and then give them practical skills they can apply immediately.
The hardest part for me wasn’t writing. It was editing. I went through five rounds of editing with five different editors, and that process stretched me in ways I didn’t expect. It forced me to get clearer, tighter, and more disciplined with every chapter. I wanted the voice to feel like me on purpose. Warm, direct, and clear. The end result is a book that reads like coaching, not lecturing, and gives readers a reset they can return to again and again.
What was the hardest part about turning your expertise into a book?
The two biggest challenges were deciding what book to write first and resisting the pressure to make it “just another sales how-to.” I had more than one message I could’ve written, but I knew I didn’t want to release a book that simply gave people tactics. The world doesn’t need another sales manual.
I overcame that by committing to the deeper problem I’ve seen for years:
Most sales performance issues aren’t caused by a lack of skill, they’re caused by the beliefs driving the behavior.
Once I made that decision, the direction became clear.
The second challenge was taking years of experience, coaching, and frameworks and turning it into one cohesive message without losing depth. I had to simplify without watering it down. I overcame that by staying focused on transformation, not information. Every chapter had to do two things: help the reader shift what’s happening underneath, and give them something practical they could apply immediately. That filter helped me cut what didn’t belong, tighten what mattered most, and write a book that feels like coaching, not instruction.
What was the most fulfilling part of that process?
My favorite part of this process was the storytelling. I loved being able to bring the message to life through personal stories instead of writing something that felt like a textbook. It mattered to me that the book felt human, honest, and relatable, because real transformation doesn’t happen through information alone. It happens when people see themselves in what they’re reading.
Another highlight was being able to bring my mentors into the book. So much of what I teach has been shaped through people who poured into me, challenged me, and helped refine my thinking over the years. Including their lessons, perspectives, and influence made the book feel bigger than just my voice. It felt like a full circle moment, and a way to honor the people who helped shape the leader, coach, and author I’ve become.
What are your plans for the future with this book and/or your business?
My goal for The Sales Reset is for it to become more than a book. I want it to become a message and a movement that helps sales professionals, sales leaders, and business owners rebuild performance from the inside out. This book is the foundation of the work I do, and I plan to use it as a tool that opens doors for deeper transformation through speaking, training, and leadership development.
From a business standpoint, I’m expanding the book into a full ecosystem of learning. That includes workshops, team programs, and practical tools that help organizations apply the mindset and skill development in real time. I also want the book to be a gateway for sales teams who are tired of quick fixes and ready for a more sustainable approach to growth.
Long term, I plan to continue building a body of work around belief-driven performance and execution. The Sales Reset is the first step, and I see it leading into future books, expanded learning experiences, and keynote messages that help individuals and organizations grow with confidence, clarity, and consistency.
More about Wesleyne Whittaker:
Wesleyne is passionate about helping sales professionals, sales leaders, and business owners grow in a way that’s sustainable, human, and rooted in real execution. Her work focuses on the intersection of mindset, behavior, and performance, and she is especially known for helping teams address the real reasons sales training doesn’t stick.
She brings over 15 years of experience in sales and sales leadership, along with a unique background as a former chemist. That combination has shaped the way she teaches. She’s deeply people-focused, but also structured and practical. She doesn’t believe in quick fixes, hype, or generic scripts. She helps people build confidence, strengthen conversations, and execute consistently, especially in complex, relationship-driven environments.
She currently has an engaged LinkedIn audience of over 14,000 followers where she publishes consistent content on sales performance, leadership development, discovery, and belief-driven execution. She is also the creator of the BELIEF Selling™ framework, which connects belief, behavior, and execution to drive sustainable results.
For media and promotion, LinkedIn is the best place to connect with her work and share content from the book. She is also available for interviews, keynote talks, workshops, and corporate training opportunities connected to the themes in The Sales Reset.
Has Wesleyne’s story inspired you to share your own? Learn more about the book writing support, editing services, book coaching, and more she received as a part of the Author Advantage Accelerator Elite Program? Schedule a consultation today or take the quiz above to find the right program for you and your book!
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