MARKETING DEPARTMENT
VP of Digital Marketing/Demand Generation
The VP of Digital Marketing/Demand Generation is responsible for driving the economic engine at selfpublishing.com. The purpose of this position is to grow Qualified Appointments (Qapps) and Revenue as fast as possible while also reducing CAC (cost to acquire customer).
Recognized by Leaders in Publishing and Business:
What You’ll Be Doing
The VP of Marketing focuses the team on growing the channels that are working, pruning the channels and campaigns that aren’t working, and breeding a culture of testing/innovation to sprout new marketing campaigns and channels.
This is done by managing our growth channels (see chapters 10 & 11 in Extreme Revenue Growth) and the leaders of those channels. There are 2 main ways to drive revenue:
- Filling up the sales team’s calendars with qualified appointments
- Generating “non rep revenue” via marketing funnels
All of these decisions are made by data and rigorous testing...NOT… “gut feel”. Trusting your gut (informed by conversations with customers) is great when coming up with new tests to run...not when making big decisions on how to allocate marketing budget.
- Revenue - grow by 40%+ or more per year
- # of Qapps - grow by 40%+ or more per year
- Cost to Acquire Customer (CAC)
What You’ll Need To Succeed
You MUST be great at 3 things:
- 1. Proven leader of a marketing / demand generation team at scale
- 2. LOVES marketing & is passionate about it
- 3. Scaling paid acquisition channels past $10M/year (FB/IG/Google/YT/LinkedIn)
Qualifications:
- Experience running marketing for a company doing at least $20M in annual revenue.
- Ability to create & grow multiple marketing channels (and manage the leaders of those channels) in a way that drives down CAC while also growing revenue.
- A visionary with a deep understanding of innovative online marketing strategies and a proven track record of creating campaigns and initiatives that will drive down CAC while increasing revenue.
- A strong leader / executive who can lead a team.
- Thorough hands-on-keys experience building, implementing, and maintaining marketing campaigns and automated systems.
- Solid grasp of copywriting.
Why Join Us
At selfpublishing.com, our mission is to democratize publishing by empowering authors worldwide. While we embrace remote work, we're also excited to open our new office in Austin this year.
Global Community
Work with talented people from over 20 different countries.
Flexible Hours
Enjoy a remote setup with flexible working hours.
Career Growth
Increased responsibility, mentorship and leadership opportunities.
Industry Disruption
Disrupt a massive global industry with a huge market opportunity.
Collaborative Spirit
We’re a team that is always learning and growing.
Impactful Work
Maximize product impact with scale-up resources.
Become A Published Author Yourself As a Member of Our Team!
At selfpublishing.com, we believe books change lives. As part of our team, you'll have the unique opportunity to publish your own book at no cost to you. Join us and experience firsthand the transformative power of becoming a published author.
Hear From Our Team
“Seeing this company grow from the beginning has been a heck of a ride. The impact we are making daily on lives really makes SPS a place you can envision a longterm career. If you’re looking for a great product to stand behind and a culture that cares about your professional life, but also your success outside of work, you’ve come to the right place!“
Chad Aleo | Inside Sales Rep
“When I first got into sales in college I always hoped to find a position eventually that checked six main boxes. Selling a product that I love. Working remotely from home. Consistent, high-quality inbound leads with phenomenal support. Working with a team of other top 1% performers. High-income earning potential + great benefits. Selfpublishing.com checks all of those boxes and more.”
Matthew Mead | Inside Sales Rep
“I can honestly say that selfpublishing.com has been the best work situation I have ever had. I don't know of any other companies that have as phenomenal a team as this one does. Great sales reps sell great products for great companies and I feel confident bringing clients in knowing they will be taken care of and knowing they will be glad they used our services to get their books published.”
Nate Hambrick | Inside Sales Rep
Published Books from the Team
Our team includes several published authors who have self-published over 60 books. Explore our diverse range of works, reflecting the depth of our expertise and passion for storytelling.
