MARKETING DEPARTMENT
Paid Marketing Specialist
Are you passionate about paid ads, growth marketing, and scaling campaigns that actually convert? Do you dream in CTRs and ROAS, and love turning creative into cash flow?
Learn more about the opportunity to join one of America’s fastest growing companies that is revolutionizing the publishing industry and putting the power back in the hands of authors around the globe.
About The Role
Do you have a track record of managing high-performing ad accounts, writing killer copy that grabs attention, and making data-driven decisions that move the needle? Are you equal parts creative and analytical?
Then please read on…
selfpublishing.com is a back-to-back-to-back INC 5000 company & adding to our inside sales team. Self Publishing School’s mission is to TRANSFORM THE LIVES of authors through helping write & publish their books, build their businesses, and launch their author careers!
What You’ll Be Doing
Our mission is to drive scalable growth through strategic paid media execution and performance-based creative.
Paid Media Strategy & Management
- Launch and optimize campaigns across Google, Meta, YouTube, TikTok, and more
- Manage budgets, pacing, and bidding strategies to hit KPIs
- Scale winning campaigns and shut down underperformers quickly
- Maintain meticulous tracking and performance reporting
- Stay ahead of trends and platform updates
Direct Response Copy & Creative
- Write high-converting ad copy that grabs, hooks, and sells
- Collaborate with design/video to create compelling creative assets
- Conduct audience and competitor research to inform ad angles
- Develop briefs, test hooks, and continuously iterate messaging
- Push boundaries on creative while staying ROI-focused
Optimization & Analysis
- Analyze campaign data daily—CTR, CVR, ROAS, CPA—nothing slips past you
- Use GA4, ad platforms, and heatmaps to inform optimizations
- Align with the broader marketing team on funnel and CRO strategies
- Identify and implement performance-based improvements fast
DISQUALIFIERS:
Please DO NOT apply to this position if you:
- Don’t have direct-response paid media experience
- Aren’t excited by testing and optimization
- Don’t enjoy analyzing data or writing compelling copy
- Want to work fully remote (this role is in-person in Austin)
If none of these things can be said of you, then please continue reading…
Qualifications
At SelfPublishing.com, we value work ethic, coachability, and your past marketing results more than your degree (or lack thereof), GPA, etc.
Have you delivered results in a similar role in the past? If so, that’s what we’re looking for.
Required:
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3+ years of hands-on paid media experience (direct response focus)
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Proven results managing $60K+/month in ad spend
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The ability to write irresistible, scroll-stopping copy
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Deep knowledge of Google Ads, Meta Ads Manager, and TikTok Ads
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Sharp analytical skills—you know how to read a dashboard and take action
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A creative-meets-technical brain that thrives in a fast-paced team
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An obsession with testing, optimizing, and scaling
Bonus Points:
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Experience in EdTech, SaaS, or a high-growth startup
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Agency background managing multiple client accounts
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Familiarity with ClickFunnels, WebinarJam, or HubSpot
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Passion for books, learning, and personal development
The Pay
💸 Salary range: $67,000–$87,000/year depending on experience.
🎉 Perks? You bet: health, dental & vision insurance, PTO, holiday pay, 401K option, and a monthly self-care stipend to treat yourself.
Why Join Us
At selfpublishing.com, our mission is to democratize publishing by empowering authors worldwide. While we embrace remote work, we’re also excited to open our new office in Austin this year.
Global Community
We Value Your Time
Our team runs on purposeful meetings and clear priorities—so you can spend more time doing, not sitting in meetings.
Career Growth
Industry Disruption
Collaborative Spirit
Impactful Work
Become A Published Author Yourself As a Member of Our Team!
At selfpublishing.com, we believe books change lives. As part of our team, you’ll have the unique opportunity to publish your own book at no cost to you. Join us and experience firsthand the transformative power of becoming a published author.
Hear From Our Team
Chad Aleo | Inside Sales Rep
Matthew Mead | Inside Sales Rep
Nate Hambrick | Inside Sales Rep
Published Books from the Team
