If you’ve heard of Bryan Cohen’s Author Ad School, you are probably wondering if it is worth your time and money.
After all, there aren’t a lot of reviews of the course out there. So is it legit? And is it worth it?
In this full Ad School review, we’ll help you understand if this program is right for you and your books.
We want you to make informed decisions when it comes to how and where to invest your money. That’s why our mission is to help educate authors on the various self-publishing companies and services that are on the market today.
Our reviews are meant to be unbiased, 3rd party reviews, but we will speak up if there is a scam or a clearly better option.
Who is Bryan Cohen?
Bryan Cohan is an author and ad fanatic who teaches other writers how to create more profitable Amazon ads. He is a former improv comedian, so Bryan Cohen is known for his humor and fun attitude.
In addition to teaching about Amazon ads, Bryan Cohen and his team have helped to write thousands of book descriptions for both fiction and nonfiction authors.
Bryan has published over 40 books including the Ted Saves the World series.
After co-founding The Sell More Books Show Podcast, Bryan Cohen made Best Page Forward, a copywriting agency for authors. He’s also the founder of the 5-Day Amazon Ad Profit Challenge, a free quarterly community course that’s been taken by over 30,000 authors.
Bryan Cohen Author Ad School
The Bryan Cohen Author Ad School started as the 5-Day Author Ad Profit Challenge. Bryan Cohen wanted to help authors who were getting stuck with their ads to create more profitable campaigns.
But then Bryan dreamed bigger. He wanted to turn campaign success into career success, and so the Bryan Cohen Author Ad School was born. This is a comprehensive program to help you with advertising your book step by step.
Bryan Cohen’s ad school is made up of four modules. These are:
Module 1: Focused Advertising for Profit
The first module of the ad school teaches you how to separate out your royalties by book and series. You will then use this data to discover your most profitable opportunities.
Module 2: Creating Faster, More Relevant Ads
The second module takes lessons from the Profit Challenge to the next level by getting twice the number of relevant ads in half the time. You’ll also learn how to clean up your keywords with a few simple clicks.
Module 3: Maximize Profit with Better Read-Through
In module three, you will explore the tactics to get a stronger sell-through/read-through to make your advertising even more valuable.
Module 4: Pairing Amazon Ads with Discount Promotions
In the last module, you will learn how to run successful discount promotions every quarter (or even every month) to get even more profit from your Amazon Ads.
Bonus Content
In addition to the four modules, the Bryan Cohen Author Ad School also comes with community events, daily silent writing rooms, and weekly workshops and office hours so you can learn more from Bryan and his team.
Bryan Cohen Author Ad School Price
Bryan Cohen offers two packages for his ad school: Author Ad School Plus and Author Ad School Unlimited.
Author Ad School Plus
$59 a month
Author Ad School Plus includes:
- Comprehensive modules to discover your most profitable book/series and use less ad spend to earn higher royalties.
- Access to quarterly Ad School Accelerators with weekly live Q&A sessions to guide you through the entire Ad School program
- Access to daily Page Pals Silent Writing Rooms to tackle your daily writing or marketing tasks alongside like-minded peers
- All-year access to weekly Friday Marketing Sprints and Data Detective Club
- A year-round ticket to weekly Monday Morning Mojo and Beyond the Book sessions to help motivate you to have a successful and fulfilling week and author career
- Access to weekly Weekend Wrap-Up session hosted by author professionals and access to 250+ value-packed replays of Authors Learn Live sessions each year
- Genre Guilds sessions like cozy mystery and romance
- Consistent encouragement from a dedicated team of authors
Author Ad School Unlimited
$99 a month
Author Ad School Unlimited comes with everything in the Author Ad School Plus package, plus:
- Four 3-hour workshops hosted by Bryan each year to help grow your mailing list, launch your book, improve your metadata, and more
- Access to 2+ monthly sessions of the Bryan Cohen Content Show where you can see Bryan create his content for the author community Live and ask him questions
- One 2-hour group coaching session per quarter (four per year) with an Author Ad School certified coach where you’ll have your book marketing evaluated live on Zoom
- Easy access to Bryan’s workshop recordings, recordings of the Bryan Cohen Content Show, and your personalized coaching sessions
- A 10% additional rebate on purchases of Best Page Forward book descriptions, done-for-you metadata packages, event tickets, and coaching packages
Pros and cons of Bryan Cohen’s ad school
Here are some pros and cons of working with Bryan Cohen:
Pros of the Author Ad School
Expert guidance: Bryan Cohen is experienced in book marketing. His insights can be valuable for those looking to improve their advertising skills.
Structured learning: The course provides a clear, step-by-step approach to advertising, making it easier for beginners to grasp complex concepts.
Community support: The course comes with access to a community of fellow authors, which can provide networking opportunities and peer support.
Results-oriented: Many participants report seeing improved sales and better engagement after implementing the strategies taught in the course.
Cons of the Author Ad School
Cost: Depending on your budget, the course might be too expensive, particularly for new authors just starting out.
Time commitment: The course may require a significant time investment, which could be challenging for busy authors.
Not a one-size-fits-all: The strategies taught may not work equally well for every genre or author, so results can vary. Some authors report seeing no improvement in their sales.
Overwhelming for beginners: For complete novices, the amount of information might feel overwhelming at first, potentially leading to frustration.
Dependence on ads: Some authors may feel pressured to rely heavily on ads rather than focusing on other important aspects of their writing and marketing strategies.
Alternatives to Bryan Cohen
If you only want to take a deep dive into Bryan Cohen Amazon Ads, then the Author Ad Course is probably the right fit for you. Otherwise, you might want a more comprehensive course like the courses at selfpublishing.com.
selfpublishing.com offers courses on how to write, market, and publish your book – and there are one-on-one coaching sessions and done-for-you marketing strategies for anyone who wants to sign up for one of the author programs.
If you are looking for more expertise and more well-rounded support for your book, then selfpublishing.com is the way to go.
Bryan Cohen Ad School: Final Thoughts
It seems that the Author Ad School only works for some people. Others fork over more than $1,000 only to be met with disappointment. As such, it’s hard to say whether we would recommend this school.
If you have the extra income, and want to learn more about Bryan Cohen Amazon Ads, then this is the right course for you. Otherwise, you might want to learn more generalized book marketing strategies.
Overall, we would give this course a 3 out of 5 stars.