Anybody who has ever had to put pen to paper for any reason will know the feeling. Whether it’s to write a letter, an essay or a report, to extract the thoughts from your mind into coherent and accurate sentences on the page can be a struggle. Perhaps this is the case...
The hybrid publishing model has grown and grown in popularity since its emergence. It is clearly a legitimate middle ground between entirely self publishing and the conventional method of making a submission to a publisher. However, in such a competitive market,...
The modern world tends to present most of its inhabitants with a binary choice when it comes to their careers. Barring a lucky few, the majority of people are faced with either pursuing their passions and risking instability or financial uncertainty, versus opting for...
The world changed for good in 2011, with a seismic shift occurring that altered the course of human history forever. This was of course the release of 50 Shades of Grey. The work by E L James was something of a viral success and went on to be an international...
Founded in 1974, Kensington Publishing Corp is located in New York City and is known as “America’s Independent Publisher.” It remains a multi-generational family business and is widely regarded as the foremost independent commercial publishing house in the United...
What’s in a name? This a question as old as time and one that most of us will face at some point in our lifetime. The name of a child, a pet, a business even a car. The depth of connotations and symbolism that can be contained in just a handful of syllables is...
Given the litany of companies offering promotional services within the literary industry, it’s no wonder that many are trying to find an edge or a USP to differentiate themselves from the pack. From quirky branding to running competitions, anything that can be done to...
The competitiveness of the current hybrid publishing market means any company looking to attract customers has to have an edge. It’s no longer sufficient to claim that you have a unique offering, or are the best placed company to help as writers will see through this....
Certain companies become successful enough that people start referring to them as brands. Certain brands become successful enough that people develop a loyalty towards them. Their name becomes household and their product releases are anticipated in the same way the...
Certain industries build reputations over time and develop their own cliches, in-jokes and conventions that pass through society. The culinary world is known as being fast-paced, straight talking and ruthless whilst sports is hyper-competitive, solitary and ever...