Most people have dreams. Far fewer ever do anything about them.
In Dreaming to Doing, entrepreneur Conner B. Atkin shares practical lessons from his own journey of building businesses, overcoming obstacles, and learning what it truly takes to move from ideas to execution. Through real experiences and actionable principles, he reveals how to break through mental blocks, develop productive habits, maintain momentum, and pursue bigger goals with confidence.
Whether you're starting your first business, scaling an existing venture, pursuing financial freedom, or simply trying to make meaningful progress in life, this book provides a roadmap for turning ambition into achievement.
Today, we sat down with Conner to talk about his entrepreneurial journey, how this led into an author journey, and what his life experiences can teach anyone starting or scaling a business.
Book Title: Dreaming to Doing: The Entrepreneur's Guide to Taking Action, Working Through Blocks, and Scaling Your Ambition
Genre: Business & Money, Entrepreneurship
Hi, Conner! Thanks for chatting with us. Can you start by sharing a brief overview of Dreaming to Doing?
Every successful business, investment, and achievement begins with a dream—but dreams alone never create results. The difference between those who achieve their goals and those who stay stuck isn't talent, luck, or timing. It's action. Dreaming to Doing is a guide that shows entrepreneurs how to break through mental blocks, develop productive habits, maintain momentum, and pursue bigger goals with confidence.
Amazing! What inspired you to write about this specific topic, and why now?
I have been an entrepreneur for almost 15 years and there are so many people I know and talk with that have dreams, but never take the steps to accomplish those dreams. I was inspired to share some of my experiences to hopefully help someone take action on their dreams and accomplish their full potential.
It is never a perfect time, so I decided if I am going to do it, I better do it now.
Who would you say must read this book?
Anyone who is chasing a dream—especially an entrepreneur dream.
What are the top 3 lessons that these readers will take away from Dreaming to Doing?
- How to stop overthinking and start doing.
- How to navigate setbacks and know that they are part of the process.
- How to scale without forgetting what matters most.
Can you share some behind the scenes information on the writing process for this book? How did you distill your experiences into a guide for others?
My business experiences have helped shape how I view life itself, and that’s given me a clear perspective of what matters most. It can be really hard to take action, but once you get into it, you will find you already have what it takes. So a lot of the writing for this book came about naturally from my experiences. I wanted to create a realistic roadmap for others to follow. Mainly, these lessons are those that I’ve learned from doing.
What was the hardest part about turning your expertise into a book?
During the process, we had the hardest part of our careers, so to make the time and push through, which is the crux of the book, was one of the hardest parts about writing the book.
What are your plans for the future with this book and/or your business?
My plans for the future with this book is to share with family and friends and colleagues that will allow them to understand the process and learn something along the way.
More about Conner Atkin:
Conner Atkin is an entrepreneur, business owner, and lifelong learner who is passionate about personal growth and helping others take action on their goals. A dedicated journal writer for more than fifteen years, he combines real-world business experience with practical insights on mindset, execution, and growth. Conner lives in Utah with his wife and four children, where faith, family and entrepreneurship remain at the center of his life.
Has Conner’s story inspired you to share your own? Learn more about the book writing support, editing services, book coaching, and more she received as a part of the Author Advantage Accelerator Elite Program? Schedule a consultation today or take the quiz above to find the right program for you and your book!
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