Case Studies - Lisa Schermerhorn
Genre
Website
2022
1
Her Results
Doubling Revenue
Increased her revenue by 100% in just one year.
Bestselling Author
Achieved bestselling author status.
Speaking Engagements
Spoke on stages at Columbia University and Harvard.
Podcast Appearances
Featured on numerous podcasts.
Boosted Self-Esteem
Gained a significant boost in self-esteem.
My first book did really well. I earned more from that book than I did from my first paycheck as an occupational therapist. I would not have created all of this if I had not written a book.
Her Story:
Lisa has over 20 years of experience as a transformational leader.
She also trained as a Why Coach, helping people discover their Why, based on Simon Sinek’s, “Know Your Why”. Lisa not only helps individuals discover their Why, but she also helps people discover the Why of their business and how to use it in their branding. But her story didn’t start out like this.
While Lisa decided she wanted to write a book 15 years ago, she had the limiting belief that she had nothing to offer that readers would actually want to hear.
In fact, she struggled with imposter syndrome every time she sat down to write. She came to the conclusion that she was not ready to write a book on her own.
However, while attending a writing boot camp, the Founder and CEO of selfpublishing.com, Chandler Bolt, came onstage.
The moment she realized she wanted to write a book for her business:
“I started writing right after that boot camp…and at the moment it was like okay, now I’m ready.”
Lisa teamed up with a coach at selfpublishing.com named Brett, who gave her profound advice for writing her first draft. Don’t worry what it looks like, he said. Don’t try to edit it. Just allow it to pour through you.
So Lisa wrote, and wrote, and wrote. In fact, Lisa wrote for five months straight. She describes this time as one of the most cathartic experiences of her entire life.
The limiting beliefs that had held her back were gone. Now, for the first time in her life, she was writing the book she had longed to write for so many years.
Her “Why”
As an expert in the field of human behavior, Lisa recognized that she needed to take responsibility for her life. But now, 15 years later, she had.
Now that she had done her own work she was ready to complete her book and fulfill her dream of helping others. Equipped with the proper resources through selfpublishing.com, Lisa could beat her imposter syndrome.
Lisa’s coach provided her with the resources and encouragement she needed to write her book. “He was my biggest cheerleader. When we met on a regular basis [I realized] it’s not just me [doing this alone].”
Her favorite parts of working with us:
Her Transformation:
The first breakthrough she noticed was a boost in self-esteem. After spending so many years believing she couldn’t write a book, holding her published book in her hands was literally a dream come true.
However, she also found her credibility increased dramatically – and the growth of her coaching business followed. She landed countless podcast gigs and spoke on seven stages, including at Columbia University and Harvard.
Going into writing her book, Lisa had three goals:
- Elevate her on speaking stages
- Elevate her on podcasts
- Help her obtain clients at a higher level
She met every single goal and met an additional one she hadn’t even dreamed of. She doubled her revenue in just one year.
Lisa already has plans for follow-up books and releasing the audio version of her first book.
Today, Lisa coaches high-level clients and speaks on multiple stages as a bestselling author. While she can’t deny the financial success of self-publishing her own book, she loves that she can help all around the world find freedom from limiting beliefs.