Direct Response Copywriter & Email Marketing Specialist
Are you a numbers obsessed money manager? Do you get a kick out of helping others achieve their dreams?
Learn more about the opportunity to join one of America’s fastest growing companies that is revolutionizing the publishing industry and putting the power back in the hands of authors around the globe.
What You’ll Be Doing
Email & Text Marketing Strategy and Management (60%)
- Oversee email list strategy and Hubspot workflows to optimize Qualified Appointment (Qapp) performance.
- Conduct rigorous split testing to improve conversion rates across sites and email workflows.
- Enhance deliverability rates and increase open and click-through rates for email and text campaigns.
- Reduce spam reports and complaints while boosting engagement and conversion.
Lead to Qualified App Conversion & Customer Journey (40%)
- Improve copywriting for ads, CTAs, pop-ups, landing pages, etc.
- Manage and optimize email and text/post-opt-in conversion and customer journey to increase Qapps.
- Enhance post-opt-in user experience to reduce email overwhelm and create an “SPS Raving Fan Experience.”
What You’ll Need To Succeed
Key Performance Indicators (KPIs)
- Qualified Applications
- Grow by 30%+ per year.
- Lead to Qualified Applications Percentage
- Achieve 6%+ across all email channels and platforms.
- Email Open Rates & Click-Through Rates
- Open Rate: 35%+
- Click Rate: 1.25%+
- Click-Through Rate: 7%+
- Engaged House Email List Size
- Current: 63,445 (Seg ready list engaged and marketing contacts)
- Target: 75,000 (20% growth)
Impact Drive organic revenue and qualified appointments by managing, testing, and improving copywriting across all prospect interactions. Help grow selfpublishing.com’s revenue rapidly while optimizing user experience journeys to publish more books and change more lives.
Compensation Structure
- Competitive pay: $40,000-$75,000 annual base pay varying with experience
- Top tier healthcare: Your choice of high quality healthcare (For US-based full-time employees)
- Self-Care budget: $3,000 annual to be used for massages, house cleanings, or even date nights with your spouse
Benefits
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Weekly Schedule
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Qualifications
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Why Join Us
At selfpublishing.com, our mission is to democratize publishing by empowering authors worldwide. While we embrace remote work, we're also excited to open our new office in Austin this year.
Global Community
Flexible Hours
Career Growth
Industry Disruption
Collaborative Spirit
Impactful Work
Become A Published Author Yourself As a Member of Our Team!
At selfpublishing.com, we believe books change lives. As part of our team, you'll have the unique opportunity to publish your own book at no cost to you. Join us and experience firsthand the transformative power of becoming a published author.