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Step 1: Education Step 2: Preparation Step 3: Book Printing Step 4: Distribution & Marketing
Self-Publishing Book Distribution & Marketing
Step four of the self-publishing process
Searching for the perfect book distribution channel for your self-published book is not unlike searching for the Holy Grail. Unless you have a marketing plan and a fair amount of money behind you, and in many cases, access to media and traditional bookstore distribution, sales will be a disappointment. This is not to say you won’t be successful. It’s just to say that you are going to most likely be swimming against the tide trying to distribute and market books in a traditional manner. The one thing that I am absolutely positive of is that there is no easy way to sell books and there is definitely no one place you can “throw money” and expect your books to disappear. Your success is going to be directly related to the effort you put in to selling your book, no matter what programs you select. If you don’t want to put in the time and effort to market your books, don’t buy too many copies. 100 books sold are better than 1000 books in your closet.
SelfPublishing.com Featured Programs
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1001 Ways to Market Your Book |
| If you haven’t done so already you need to buy a copy of this book. Some of the information is a little dated but for under $30 a great place to start. |
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Website Design |
| This is a must if you have any hope of being successful. It’s your way of speaking to the “world” about your book. Websites for as little as $9.99 per month. | |
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Online Bookstore |
| The perfect “first step” for selling your book on the Internet. A service available to all RJ Communications’ customers | |
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Thor Bookstore Distribution |
| Inclusion in the Ingram database as a POD title. This one program will make your book available to a network of 20,000 retail stores including Amazon.com and BN.com. This is designed to help you sleep at night, not worrying about “getting in” the bookstores. Inexpensive distribution starting place. The program is meant to be grown out of if you get to the point you have a traditional distributor. | |
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Bookstore Storage and Fulfillment |
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Press Release Service |
| Promote Your Business with Professional and Affordable PR Services including placement on News.Google, Yahoo!, Reuters, and thousands more, starting at only $69! | |
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RR Bowker/Book Marketing Works |
| Direct Sales to the non-bookstore market. They generate the leads and you make the sales calls or they generate the leads and they make the sales calls. | |
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Author Audio Showcases |
An Audio Showcase Podcast is an Interview about you and your Products and/or Services that you want to focus on. The purpose of an audio showcase is to create a deeper level of "connection" between you and your website visitor. It provide more complete information in an "easy to obtain" and entertaining way. Listeners learns more about you and therefore trust you more. They spend more "mind time" around you and your message so they are more likely to remember you when they are ready to purchase. |
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